For the AW26 Studio Editorial, we wanted to explore a more artistic direction, capturing a selection of standout styles alongside unreleased pieces from the upcoming collection.

Through a more experimental approach to styling, set design and imagery, the editorial presents the collection in a new visual context while staying true to the 9TSEVEN universe.

Late June 2026, we shot our SS26 campaign in Paris during one of the city’s most intense heatwaves on record.

Moving through the streets in extreme summer heat, the campaign captures SS26 in the environment it was made for movement, everyday life and the space between performance and lifestyle.

Shaped by movement within stillness.

The collection balances performance and presence. Lightweight materials, refined silhouettes, and a muted palette reduce the design to what matters. Each piece is built for motion, without being defined by it.

Shot raw and stripped back, the campaign removes distraction. Focus remains on texture, fit, and construction.